SOCIAL SPEECH PECULIARITIES (ON THE EXAMPLE OF SELLER-CUSTOMER INTERACTION)

Abstract

This article provides a scientific analysis of the relationship and speech culture between sellers and buyers in marketplace settings. The study examines the social and psychological aspects of their communication. The seller’s speech is explored as a tool for describing products, attracting customers, and building trust, while the buyer’s speech is analyzed as a factor that enhances communication effectiveness through politeness and clarity. The article also investigates the impact of speech culture, emotional intelligence, conflict-resolution strategies, and communication ethics on the overall efficiency of market interactions. The findings indicate that effective and culturally appropriate communication plays an essential role in strengthening seller-buyer relationships and improving economic outcomes.