MODEL OF PREPARING STUDENTS FOR ENTREPRENEURSHIP BASED ON LOCAL MARKET NEEDS

Abstract

This article analyzes the scientific and methodological model of preparing students for entrepreneurial activities based on local market needs. The model includes stages such as market analysis, idea creation, business planning, practical project activities, and final evaluation. The study presents effective methods for increasing students’ economic literacy and developing their competencies in independent thinking, initiative, and creative decision-making. It is demonstrated that entrepreneurship projects based on local market conditions enhance young people’s practical skills, improve the career guidance process, and positively influence their future economic activity.