THE EFFECTIVENESS OF TEACHING WITH THE HELP OF ARTIFICIAL INTELLIGENCE IN INCREASING STUDENTS’ MOTIVATION TOWARDS THE LEARNING PROCESS

Abstract

This article analyzes the effectiveness of artificial intelligence-based instruction in increasing students’ interest in the learning process. A quasi-experimental research design was employed to compare a group taught with AI-supported tools and a group taught using traditional methods. The findings demonstrate that the use of AI significantly enhances students’ motivation, engagement, and readiness for self-directed learning. AI-driven adaptive learning was shown to positively influence the individualization and overall efficiency of the educational process.