THE TRANSFORMATION OF TEACHER COMMUNICATIVE CULTURE IN THE ERA OF ARTIFICIAL INTELLIGENCE: CHALLENGES AND PROSPECTS

Abstract

This thesis explores the structural and functional transformations of teacher communicative culture in the context of rapid artificial intelligence (AI) integration into education. It analyzes the transition from traditional pedagogical rhetoric to “digital rhetoric,” emphasizing the importance of prompt engineering as a new linguistic skill. The study highlights the necessity of maintaining “digital empathy” and ethical standards in AI-mediated interactions. The author concludes that future teachers must synthesize classical speech etiquette with technological proficiency to maintain their professional authority in a hybrid learning environment.