THE IMPACT OF THE CUSTOMS AND CEREMONIES OF THE NEW UZBEKISTAN ON SUSTAINABLE DEVELOPMENT

Abstract

This article analyzes the impact of traditions and rituals on sustainable development in the conditions of New Uzbekistan based on socio-philosophical and institutional approaches. The purpose of the study is to determine the role of traditions and rituals in maintaining and restoring social cohesion, economic rationality, and cultural identity. The analysis is conducted on the basis of E.Giddens’ reflexive modernity, S.Hall’s hybrid identity, Z.Castells’ network society, T.Veblen’s conspicuous consumption, E.Durkheim’s collective energy, E.Hobsbawm’s “invented tradition” and UNESCO’s concept of intangible cultural heritage. Methodologically, the article is based on regulatory documents, official state portals, and scientific sources. The results show that traditions and rituals strengthen mutual assistance, trust, and civic solidarity at the neighborhood and family levels; at the same time, digital tools and urbanization are transforming them into hybrid forms that are reduced, visualized, and assimilated into the population. Along with social integration, the risk of excessive spending and status displays in weddings, mourning, Navruz, and memorial ceremonies is increasing. In short, for sustainable development, it is necessary not to “preserve” rituals, but to reorganize them in meaningful, economically sustainable, and socially inclusive ways.