LANGUAGE AS A MORAL GUIDE: ARTISTIC STYLE IN THE NOVEL BY CH.T.AITMATOV

Abstract

This article examines the functional role of artistic style in the context of information overload in modern society. Using Ch.T.Aitmatov’s novel “And the Day Lasts Longer Than a Hundred Years,” the article explores the lexical, stylistic, and syntactic means of creating an artistic image, ensuring the aesthetic and emotional-evaluative impact of the text. Using stylistic, contextual, and comparative analysis, key linguistic mechanisms of influence are identified and described: the author’s symbolization (the concept of “mankurt”), emotionally expressive epithets and personifications, syntactic parallelism, and psychologism realized through internal monologue and indirect speech. It concludes that artistic style maintains and increases its social significance in the digital communication environment.